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Google Adsense Link units are being retired

Google Adsense’s Link Adunits are being deprecated, From March 10th. Still most users doesn’t use link ads but several Link Ad users posted that it was responsible for 70-90% total Adsense earning, Which is quite disappointing for all those users. (Source at the bottom of the article).

Link ads display a list of topics that are relevant to the content of your page. Link ads are closely targeted to the interests of your users. Because users directly interact with the topics, they may be more interested in the ads that they eventually see.

AdSense publishers are paid for clicks on the ads that are linked from topics, not for clicks on the initial topics themselves. The ads on the linked page are pay-per-click Google ads similar to those shown in standard display ad units.

Responsive behaviour of link ads

Link ads are responsive by default. They allow you to support a wide range of devices (i.e. computers, phones, tablets, etc.) by automatically adapting their size to fit your page layout. They’re intended to work with sites built with responsive design, but will work on non-responsive sites too. Regardless of which device users use to visit your site, responsive link ads can help you provide a great ad experience.

Fixed-sized link ads

To ensure that link ads continue to deliver a positive user experience, fixed-sized link ads are only available in the following ad sizes.

  • 728 x 15
  • 468 x 15
  • 200 x 90
  • 180 x 90
  • 160 x 90
  • 120 x 90
Source Webmaster World Link Unit Retire Discussion Link units are being retired
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