When it comes to SEO, there are several different routes that you can go down. One method that is quite-often overlooked is the idea of guest blogging. On this page, we are going to look at some of the SEO benefits of guest blogging. Hopefully, but the end of this page you will start to realize why it is so important to you, and why this should be a route that you are going down on a regular basis.
1 Link Building
One of the main reasons as to why people engage in guest blogging is for the SEO benefits. If you carefully choose the places that you have your posts placed, then you will be able to get some decent links.
Now; at this stage it is worth noting that the ‘old method’ of getting as many links out there as possible has gone. This is not something that works. A single link from a good guest blog post will be far superior to hundreds of spam links.
Basically; if you want to achieve the SEO benefits that are related to guest blogging, then you need to make sure that you have your guest blog post placed on a quality website. A website that is closely tied to what your website can provide. If you do not, you will get no benefit here.
2 Quickly Get Recognized By The Search Engines
This is going to be a very minor as, most likely, by the time you get around to carrying out guest blogging, your website will already have been indexed by the search engines. However, it is a great way to get new pages on your website indexed quickly! Remember; the faster the pages on your site get indexed, the quicker you will be able to get some hits on your website!
Search engines look for websites which have a good amount of authority in a niche. If your website is constantly referred to by other sites in the same niche, then there is a good chance that the search engines will see you as an ‘authority’. This leads to you climbing further and further up the search engines. This gets more hits on your website and, hopefully, it is going to end up putting a whole lot more money in your pocket which is, of course, always a good thing!
The more guest posts you write and the more links you get out there, the more authority your website will gain. Honestly; when it comes to building up site authority, guest blogging is the best route to go down. There is very little that can even come close to the benefits that it offers.
4 Social Networking
This is not strictly tied to the SEO link that you get from the actual guest post, but it helps you out a lot. For example; if you put together a quality post, then it will be shared across social media. While you are not getting the links directly to your site, the website with the guest post will be getting a nice boost to their SEO. In turn, this will give your website a boost in the rankings too.
It can also help you to build up your social network profile. There are many websites out there which will allow you to include links to your social media when you make a guest blog post on them. When you do this, you will be able to attract people to follow you on social media. These people are pre-qualified traffic. This means that they are interested in what you have to say. If they follow you on social media, then there is a good chance that they will share the links that you share with them. This not only means more qualified traffic coming your way, but it also means that you are building up the links back to your site with incredible amounts of ease.
Remember; search engines place a heavy focus on the reputation of a website that is linking to you. Your content is going to boost their reputation which will boost your reputation. It is a fantastic system.
5 Quality Traffic
Chances are that the website that you are posting on is ranked a bit higher in the search engines than you. They have probably worked very hard to achieve that ranking. You can ‘piggyback’ on that somewhat. A guest post on their site will be found far easier in the search engines that your website. This means that you are going to instantly benefit from a steady stream of traffic. In fact; many new websites out there have seen an almost instant boost in traffic the second they stick up a guest post. Again; this is why it is so important that you invest in a quality location to have your post put. The better the location, the more traffic you will get!
The best part is that this will be pre-qualified traffic. Everybody who clicks through the link to get to your website will have demonstrated that they have, at the very least, a tiny amount of interest in the product or service that you offering. This makes it a whole lot easier to convert them. This is going to put even more money in your pocket. Some people report that a guest post can have a bounce rate as little as 40%. While still high, this is giving you the potential to have around 60% of people to convert into paying customers. If you can get even a fraction of these people to convert on your website, then you will be putting a nice amount of cash in your pocket.
Remember; if you wish to achieve all the SEO benefits of guest blogging, then it is vital that you do things properly. Invest in putting together a good guest post. Invest in making sure that the post is being placed on quality websites. If it is not, then you can expect to see no benefit from it, SEO or otherwise.